Why I Choose Healthier Options for Dog Treats and Cakes

Welcome to my dog baking community! I’m Auntie M, and I’m so excited to share my passion for healthy, homemade dog treats and cakes with you. If you love baking for your furry friends or are thinking about starting a business selling dog treats, it’s crucial to opt for healthier ingredients. Almost every “dog cake” on the market is filled with poison, that’s right, sugar is poison! Sugar feeds cancer cells and is something that dogs should have absolutely zero of! Dogs have less than 1/5 the taste buds that humans do, so don’t worry – they don’t know they’re missing out! Not to mention that sugar becomes addictive and activates the same center of the brain as cocaine. Yeah, that’s a no from me…

So why do all of these good hearted bakeries (or maybe even yourself) use these artificial additives that we use in our human baked goods? Because they’re cute! Who doesn’t want a dark red Spiderman cake? Or those frosted cookies that could fall on the floor and still look good as new! Sugar and artificial colorings make the baking world go round. So saying goodbye to them takes a commitment to health that few are willing to do. But you got this far, so let’s keep going! 

Whether you’re a professional baker or baking enthusiast, you can probably guess that icing with ingredients like heavy greek yogurt is going to be hard. I won’t sugar-coat it (pun intended), it’s a new concept and does take some things off the table when you’re using natural food colorings. But don’t worry! I have spent over a decade fine tuning how to make cakes and treats that are just as cute as the toxic ones! Sure, they’re soft and have to be refrigerated. Maybe your Santa red is more “vintage” than others, but guess what – dogs can’t see red anyways! Who do we make the cute part for? Us. And by ALL means, do I love being extra on decorating. But it’s not worth losing years WITH them. There’s a way to make everyone happy and I’m here to teach it to you!

My Baking Journey:

Early on in my nutrition journey for my own fur kiddos, I learned how unhealthy all of the commercial treats were on the market. I even took Tater to a 3 Dog Bakery, we were filled with excitement (I had him super hyped), only to find that every treat was filled with sugar, wheat flour, artificial colorings and honestly too hard for me to break in half – let alone for him to eat! (he was a Boston Terrier, they have wonky nubby teeth) So, super bummed out, I had to find a better way. The dog parents in the holistic community pretty much just quit celebrating or giving treats when they find out how unhealthy they are, but I feel that celebrating is what makes life worth living!

So after a decade and a half, I’ve developed proprietary techniques and skills that I am excited to share with the every day baker! I will release one video a week, a tutorial for one cake design, available for purchase and download.

Each class will come with a printable instructional tutorial and stencils/guides needed for the specific design. There is no experience necessary to bake along with me! I do however, have a class just for techniques and basics if you want to expand your skills. I love celebrating every holiday with my dogs, and with each one – comes a new cake! I have a free cake and cookie recipe in the app, or you can purchase my cake & frosting mixes to make it even easier. Plus, don’t forget my coconut “fondant” for purchase for those more elaborate details!

Make sure to follow me on Instagram and share your finished products with me!

Negative Effects of Common Ingredients found in treats and cakes from bakeries and pet stores

Artificial Food Colorings

  • Effects: These can cause hyperactivity, allergic reactions, and potential long-term health issues. Our dogs deserve better!

Wheat Flour

  • Effects: It’s a common allergen that can lead to digestive problems and inflammation. Let’s keep their tummies happy and healthy.

Cream Cheese

  • Effects: High in fat and lactose, it can contribute to obesity and digestive upset. Not ideal for our pups.

Tapioca Powder

  • Effects: With low nutritional value, and 85% starch, it can cause spikes in blood sugar. We want steady energy for our dogs.

Yogurt Chips

  • Effects: Often filled with added sugars, hydrogenated oils and artificial ingredients, they can lead to digestive issues and weight gain.

Peanut Butter with Sugar and Palm Oil

  • Effects: High in unhealthy fats and sugars, and palm oil can cause stomach upset and is environmentally unfriendly.

Applesauce (High in Sugar)

  • Effects: Excess sugar can lead to weight gain, diabetes, and dental problems. Plus, sugar feeds cancer! Not what we want for our furry friends.

Milk Solids

  • Effects: Many dogs are lactose intolerant, leading to digestive issues like diarrhea and gas. We can do better!

Sugars, Sprinkles and Fondant

  • Effects: High sugar content can cause obesity, diabetes, and dental problems. Plus, sugar feeds cancer! Our pups don’t need this.

Almond Flour

  • Effects: Contains higher fat content, can be hard to digest, and some dogs are allergic to nuts. Let’s keep it safe.

Beneficial Reasons for Using Healthier Ingredients in your treats and cakes

Non-Fat Greek Yogurt

  • Benefits: High in protein, probiotics for digestive health, and low in fat. Perfect for our dogs.

Oat Flour

  • Benefits: Gluten-free, high in fiber, heart healthy, and gentle on the digestive system. Ideal for baking.

Carob Powder

  • Benefits: A safe chocolate alternative, rich in vitamins and minerals, and aids in digestion. Yum!

Flaxseed Meal

  • Benefits: High in omega-3 fatty acids, promotes healthy skin and coat, and supports cardiovascular health. So good!

Goat Milk

  • Benefits: Easier to digest than cow’s milk, rich in nutrients, and supports the immune system. A great choice.

Coconut Flour

  • Benefits: Gluten-free, high in fiber, and promotes healthy digestion and stable blood sugar levels. Fantastic!

Why Learn to Use These Ingredients?

Baking with healthier ingredients can be more challenging, and it requires specific techniques to get the best results. That’s where my classes come in. I’ll guide you on how to master these ingredients, ensuring your dog treats and cakes are not only delicious but also nutritious.

Join My Classes

  • Weekly Cake Designs: Learn how to make stunning and healthy cakes for dogs.
  • Beginner Tips & Techniques: Perfect if you’re just starting out in dog baking.
  • Professional Guidance: Whether you’re a professional baker or a home cook, my classes cater to all skill levels.

By choosing healthier ingredients and learning the correct techniques, you can create treats that contribute to the well-being of dogs while standing out in the market as a provider of premium, health-conscious dog treats. Join my classes today and embark on a journey of baking excellence that will delight both dogs and their owners!

With love, Auntie M

Benefits of Downloading My Cake and Treat Courses

  • Download and Watch Anytime
    Download the video tutorials and watch them as many times as you want (no rights to publish or share). Perfect for learning at your own pace and revisiting techniques whenever you need a refresher.
  • Detailed Printable Instructions
    Each tutorial comes with detailed instructions that you can print out. This makes it easy to follow along and ensures you don’t miss any steps.
  • Exclusive Stencils and Graphics
    Get access to exclusive stencils, graphics, and other printables depending on the design. These tools make it simple to create professional-looking treats and cakes.
  • Health-Forward Ingredients
    I always use health-forward ingredients in my recipes, so you never have to worry about the safety or nutrition of what you’re feeding your dog. Peace of mind with every bite!
  • Tailored for Every Dog
    My courses cater to dogs of all ages, sizes, and even those with sensitive stomachs, allergies, and diseases like pancreatitis and diabetes. You can bake with confidence, knowing the recipes are safe and beneficial.
  • Learn Unique, Elaborate Designs
    Discover how to create elaborate, one-of-a-kind designs from the original creator. Stand out with unique treats and cakes that showcase your skills and creativity.

Elevate Your Baking. Sign Up Today!

Consultations

Consult with Melanie Fox, aka Auntie M!

Founder of Homegrown Hounds® + The Dog Divas AppSoul meets strategy for pet wellness brands, founders, and visionaries.

Melanie has spent over a decade transforming her love for dogs into a purpose-driven empire, from pioneering healthy dog bakery concepts to launching digital lifestyle resources and rescue-led impact models. Her consultations are designed for those who want to do it right, with integrity, innovation, and intention. 

From complex diets to difficult diagnoses, Melanie helps pet parents give their dogs the best possible support through every stage of healing. Allergies, chronic digestive issues, and even certain cancers can often see meaningful improvement through the use of herbs, supplements, and at-home acupressure techniques. Her holistic approach works alongside traditional veterinary care to create lasting wellness and balance.

Pet Parent Coaching & Consultations

Whether you’re navigating your dog’s wellness journey or just starting out as a first-time pet parent, Melanie offers personalized guidance rooted in both science and soul. Each consultation includes a one-hour session, a detailed action plan, and follow-up support—because she’s as dedicated to your dog’s wellbeing as you are.

Melanie is a Certified Small Animal & Canine Nutritionist, Herbalist, and Naturopath, specializing in holistic wellness for dogs and other companion animals.

For Business Consulting:

⸻
The Startup Strategy Session

Investment: $500 (60 minutes via Zoom)
For: Dreamers and doers ready to turn their pet treat ideas into reality.

Includes:
• Pre-call intake form (so Melanie can research your goals ahead of time)
• Ingredient guidance, safety basics, and compliance insight
• Equipment + packaging suggestions
• Early brand direction and niche positioning
• A first-step roadmap to help you launch with clarity

Perfect for: Students, pet lovers, and small-batch makers ready to start something real.

⸻
Brand Growth & Expansion Consultation

Investment: $750 (75 minutes)
For: Established brands looking to evolve, scale, or pivot into health-forward or soulful product lines.

Includes:
• Review of existing recipes, branding, and positioning
• Ingredient and nutrition upgrade suggestions
• Manufacturing + automation readiness assessment
• Wholesale, retail, or digital expansion strategies
• 15-minute post-call follow-up check-in (within 2 weeks)

Perfect for: Small pet treat companies, boutique bakeries, or mission-led founders feeling stuck or seeking a reinvention that aligns with wellness and modern consumer values.

⸻
Recipe Review & Development Consulting

Investment: $600 (up to 2 recipes)
For: Makers or businesses wanting expert insight into recipe safety, balance, or reformulation.

Includes:
• Full ingredient safety and nutritional review
• Recommendations for improvements or cost efficiency
• Guidance on flavor, shelf stability, and pet palatability
• Optional add-on: Recipe re-development or scale-up (custom quote)

Please note: Melanie does not sell, license, or share her proprietary Homegrown Hounds® recipes.
All consulting focuses on your unique formulations or brand concept.

⸻
Corporate & Partnership Consulting

Starting at $2,500/project
For: Companies, nonprofits, and organizations interested in white-labeling, private-label lines, or mission-driven collaborations.

Includes:
• Concept + product development guidance
• Rescue-based brand integration strategy
• Retail/wholesale readiness and trend forecasting
• Optional retainer for ongoing creative direction

Perfect for: Brands looking to merge purpose and profit through meaningful pet product development.

⸻
Follow-Up Consulting

$250/hour (for existing clients)
Stay supported as your project grows. Ideal for additional questions, scaling strategy, or formulation support after your initial session.

⸻
Pet Parent Coaching & Consultations

Whether you’re navigating your dog’s wellness journey or just starting out as a first-time pet parent, Melanie offers personalized guidance rooted in both science and soul. Each consultation includes a one-hour session, a detailed action plan, and follow-up support—because she’s as dedicated to your dog’s wellbeing as you are.

Melanie is a Certified Small Animal & Canine Nutritionist, Herbalist, and Naturopath, specializing in holistic wellness for dogs and other companion animals.

Consultation Options:
• Alternative Health Assessment – $579
For dogs with chronic issues like allergies, tummy troubles, anxiety, or post-diagnosis support.
• Recipe Creation – $379
Custom-tailored, balanced recipes for your dog’s specific needs and taste preferences.
• Pet Parent Coaching – $279
For new or first-time dog parents looking for guidance on diet, routine, enrichment, and holistic care.

Clients can combine multiple services for discounted packages or ongoing wellness plans.

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How to Book

Consultations are booked with full payment at scheduling.
Once your session is confirmed, you’ll receive a brief intake form so Melanie can tailor the experience to your unique goals and needs.

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