Consultations
Consult with Melanie Fox, aka Auntie M!
Founder of Homegrown Hounds® + The Dog Divas AppSoul meets strategy for pet wellness brands, founders, and visionaries.
Melanie has spent over a decade transforming her love for dogs into a purpose-driven empire, from pioneering healthy dog bakery concepts to launching digital lifestyle resources and rescue-led impact models. Her consultations are designed for those who want to do it right, with integrity, innovation, and intention.
From complex diets to difficult diagnoses, Melanie helps pet parents give their dogs the best possible support through every stage of healing. Allergies, chronic digestive issues, and even certain cancers can often see meaningful improvement through the use of herbs, supplements, and at-home acupressure techniques. Her holistic approach works alongside traditional veterinary care to create lasting wellness and balance.
Pet Parent Coaching & Consultations
Whether you’re navigating your dog’s wellness journey or just starting out as a first-time pet parent, Melanie offers personalized guidance rooted in both science and soul. Each consultation includes a one-hour session, a detailed action plan, and follow-up support—because she’s as dedicated to your dog’s wellbeing as you are.
Melanie is a Certified Small Animal & Canine Nutritionist, Herbalist, and Naturopath, specializing in holistic wellness for dogs and other companion animals.
For Business Consulting:
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The Startup Strategy Session
Investment: $500 (60 minutes via Zoom)
For: Dreamers and doers ready to turn their pet treat ideas into reality.
Includes:
• Pre-call intake form (so Melanie can research your goals ahead of time)
• Ingredient guidance, safety basics, and compliance insight
• Equipment + packaging suggestions
• Early brand direction and niche positioning
• A first-step roadmap to help you launch with clarity
Perfect for: Students, pet lovers, and small-batch makers ready to start something real.
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Brand Growth & Expansion Consultation
Investment: $750 (75 minutes)
For: Established brands looking to evolve, scale, or pivot into health-forward or soulful product lines.
Includes:
• Review of existing recipes, branding, and positioning
• Ingredient and nutrition upgrade suggestions
• Manufacturing + automation readiness assessment
• Wholesale, retail, or digital expansion strategies
• 15-minute post-call follow-up check-in (within 2 weeks)
Perfect for: Small pet treat companies, boutique bakeries, or mission-led founders feeling stuck or seeking a reinvention that aligns with wellness and modern consumer values.
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Recipe Review & Development Consulting
Investment: $600 (up to 2 recipes)
For: Makers or businesses wanting expert insight into recipe safety, balance, or reformulation.
Includes:
• Full ingredient safety and nutritional review
• Recommendations for improvements or cost efficiency
• Guidance on flavor, shelf stability, and pet palatability
• Optional add-on: Recipe re-development or scale-up (custom quote)
Please note: Melanie does not sell, license, or share her proprietary Homegrown Hounds® recipes.
All consulting focuses on your unique formulations or brand concept.
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Corporate & Partnership Consulting
Starting at $2,500/project
For: Companies, nonprofits, and organizations interested in white-labeling, private-label lines, or mission-driven collaborations.
Includes:
• Concept + product development guidance
• Rescue-based brand integration strategy
• Retail/wholesale readiness and trend forecasting
• Optional retainer for ongoing creative direction
Perfect for: Brands looking to merge purpose and profit through meaningful pet product development.
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Follow-Up Consulting
$250/hour (for existing clients)
Stay supported as your project grows. Ideal for additional questions, scaling strategy, or formulation support after your initial session.
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Pet Parent Coaching & Consultations
Whether you’re navigating your dog’s wellness journey or just starting out as a first-time pet parent, Melanie offers personalized guidance rooted in both science and soul. Each consultation includes a one-hour session, a detailed action plan, and follow-up support—because she’s as dedicated to your dog’s wellbeing as you are.
Melanie is a Certified Small Animal & Canine Nutritionist, Herbalist, and Naturopath, specializing in holistic wellness for dogs and other companion animals.
Consultation Options:
• Alternative Health Assessment – $579
For dogs with chronic issues like allergies, tummy troubles, anxiety, or post-diagnosis support.
• Recipe Creation – $379
Custom-tailored, balanced recipes for your dog’s specific needs and taste preferences.
• Pet Parent Coaching – $279
For new or first-time dog parents looking for guidance on diet, routine, enrichment, and holistic care.
Clients can combine multiple services for discounted packages or ongoing wellness plans.
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How to Book
Consultations are booked with full payment at scheduling.
Once your session is confirmed, you’ll receive a brief intake form so Melanie can tailor the experience to your unique goals and needs.
